It began in an Era where beliefs, principles and values were placed in very high importance and that shaped its refined culture, strive for innovation and its sense of beauty.
Going Back in Time to
18th Century Paris
the Culture, Innovation, Beauty
Culture
France was the “Capital of High Culture” in the world. The emphasis of luxury was at its golden age in fashion, design and art.
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Innovation
The Clockmaker-to-the-King, Jean-Antoine Lépine, invented the Lépine Calibre, the innovation enables the watches to be much thinner. It is still used as a standard in mechanical watches made today, even after 4 Centuries
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Beauty
the official birth of the fashion industry by the independence of the Guild of Fashion Merchants represents the golden age of Beauty and Artistry demonstrated also in decorative time pieces that tells not only the time but also encapsulates the values of the people of that Era